Gioseppo Targets Europe and Latin America as It Aims for €90 Million by 2027
The Spanish footwear company is strengthening its international strategy with a focus on Italy, Mexico and Latin America, aiming to reach €90 million in GMV by 2027.
Spanish footwear brand Gioseppo is accelerating its international expansion with Europe and Latin America as its two main growth priorities, as the company works toward reaching €90 million in gross merchandise value by 2027.
The company closed 2025 with €62 million in GMV, up from around €58 million in 2024, showing steady progress within its 2024–2027 strategic plan. Gioseppo currently operates through around 5,000 multi-brand points of sale in 80 countries, combining wholesale distribution, online sales, franchises and its own retail network.
Italy remains one of the company’s strongest markets, representing around 45% of total revenue and more than 500 points of sale. The country is also becoming a testing ground for the brand’s next retail phase, with plans to open monobrand stores in cities such as Milan and Rome between 2027 and 2028.
Latin America is the other major pillar of the strategy. After opening a US subsidiary in Miami in 2024, Gioseppo established an office in Mexico in 2025 and signed an alliance with El Palacio de Hierro, one of the country’s most relevant department store groups. The move reinforces Mexico’s role as a regional platform for European fashion and footwear brands seeking growth in Latin America.
The company’s growth plan is also supported by category diversification. Gioseppo Kids remains an important part of the business, while the group continues to build its portfolio with brands such as Hot Potatoes and La Siesta. At the same time, the company is evaluating new product extensions, including a possible cobranding project in sunglasses.
The broader significance is clear: Gioseppo is using a hybrid model to scale internationally without depending entirely on direct retail. Wholesale gives the company reach, franchises reduce expansion risk, and selective monobrand stores allow greater control over brand positioning in strategic markets.
For Europe, the plan consolidates Gioseppo’s position in mature but competitive fashion markets. For Latin America, it highlights the region’s growing appeal for Spanish consumer brands that see demand for European design, accessible fashion and international retail concepts.
Gioseppo’s focus on Europe and Latin America reflects a broader shift in Spanish fashion, where brands are combining retail discipline, regional offices and strategic partnerships to scale globally.
