Hunter opens first exclusive store in Argentina as it develops national franchise expansion
The British brand has opened a dedicated store in Rosario. The launch introduces a broader clothing, footwear and accessories collection and forms part of a strategy combining exclusive stores with multibrand franchises.
Hunter has opened its first exclusive store in Argentina, choosing Rosario as the starting point for a retail format intended to support its expansion across the country. The project builds on the British brand’s partnership with Perramus.
The store occupies a property that also houses Monacle Speciality Coffee, a business combining specialty coffee with fashion retail. Hunter now has a separately identified space where it can display a wider collection than the selection previously available through multibrand outlets.
“It features categories ranging from tall and short boots to clothing, bags and accessories, showing Hunter’s evolution towards a total-look offering,” Agustín Masoero, who is responsible for the launch in Rosario, told EUBizNews.
The assortment includes women’s and men’s collections, extending beyond the rain boots that remain the brand’s best-known product. Jackets, other footwear, bags and accessories are part of the proposition the local operators intend to develop.
The partnership between Hunter and Perramus began in July 2025. Francisco Vaca Arenaza, commercial manager for Hunter, Perramus and Nautica, told Forbes Argentina that Hunter already accounts for approximately 20% of Perramus’s sales. Around 60 commercial accounts currently sell Hunter products in the country.
The opening therefore represents a new distribution format rather than the brand’s first availability in Argentina. It gives Hunter an exclusive retail identity while maintaining the commercial network through which it has been rebuilding its presence.
The national expansion strategy is not limited to standalone stores. It also includes multibrand franchises combining Perramus, Nautica and Hunter, allowing the operator to develop the three labels within the same premises.
From a commercial perspective, the formats serve different purposes: an exclusive store provides more space for Hunter’s collection and presentation, while a multibrand outlet brings several product ranges together under a shared operation.
Rosario’s selection also reflects the changing geography of international retail expansion in Argentina. Buenos Aires remains the main entry point, but Rosario is consolidating its position as one of the priority destinations beyond the capital.
As EUBizNews previously reported, Kiabi selected Rosario for its second Argentine store, scheduled to open at Portal Rosario before the end of 2026. The shopping centre’s announced projects also include Decathlon, Only and Jack & Jones. Hunter adds a different development to that pattern: the city is hosting its first exclusive Argentine store, rather than following an initial opening in Buenos Aires.
The local operators are also expanding the relationship between fashion retail and hospitality. Monacle’s branch on Córdoba Street is undergoing renovation to combine a Perramus, Nautica and Hunter multibrand space with a larger café and additional food options.
The project includes an extra level dedicated to coworking, adding workspace to the existing combination of clothing and food services. A multibrand outlet has also recently opened at Fisherton Plaza, extending the operators’ presence to western Rosario.
Hunter’s Argentine development comes as the brand reaches 170 years of history. Founded in Scotland in 1856 by American inventor Henry Lee Norris, the business initially manufactured waterproof products using vulcanised rubber. Its rain boots became its signature product, followed over time by a wider footwear, clothing and accessories range.
In 2023, Authentic Brands Group acquired Hunter’s intellectual property, placing the British heritage brand within a business model built around licensing and operating partners across different markets.
In Argentina, the next stage will similarly depend on local commercial partners. Masoero said the Rosario opening is intended to provide a starting point for expansion into other cities, subject to the implementation of the franchise plan.
The strategy combines three formats: an exclusive Hunter store, multibrand outlets and premises integrating retail with other services. The objective is to broaden the brand’s national presence while giving its collection a role beyond rain boots.
