MC-Bauchemie Expands South American Footprint with New Joint Venture in Paraguay

MC-Bauchemie has officially established MC-Bauchemie Paraguay S.A., expanding its operations in South America through a strategic partnership with Paraguayan construction technology company Plastizil S.A..

The new company, incorporated in Asunción, is designed to provide customers with direct access to MC-Bauchemie's portfolio of construction chemicals, technical expertise and engineering support while leveraging Plastizil's long-standing experience in the local market.

A strategic step in Latin American expansion

The launch represents another milestone in MC-Bauchemie's long-term expansion across Latin America, where the company has steadily increased its presence over the past two decades.

By creating a joint venture rather than relying solely on distributors, the German group aims to strengthen relationships with customers, improve technical support and accelerate the adoption of advanced construction technologies throughout Paraguay.

Company executives describe the move as part of a broader strategy to bring global expertise closer to local markets while responding more effectively to customer needs.

Growing opportunities in Paraguay's construction sector

Paraguay has emerged as one of South America's most dynamic construction markets, supported by steady economic growth, increasing urbanisation and rising public and private investment.

Large-scale infrastructure projects, industrial developments and expanding logistics networks are driving demand for modern construction materials and high-performance engineering solutions.

MC-Bauchemie believes these favourable market conditions create significant opportunities for innovative products focused on durability, sustainability and efficiency.

From distributor to local technology partner

The establishment of MC-Bauchemie Paraguay transforms the company's role in the country from product supplier to full-service technology partner.

Operating through its own local organisation will enable the business to provide technical consulting, product specification, on-site engineering support and after-sales services throughout the lifecycle of construction projects.

The company also plans to work more closely with contractors, developers and industrial clients by offering customised solutions adapted to local market requirements.

Existing infrastructure accelerates operations

The joint venture begins operations with an established logistics and production platform provided through its partnership with Plastizil.

Warehousing, laboratory facilities and local production capabilities are already in place, allowing the company to supply customers efficiently while maintaining quality control and technical assistance from the outset.

This operational foundation is expected to support rapid market development without the delays typically associated with building new infrastructure.

Experienced management team leads the business

MC-Bauchemie Paraguay will be led by Gabriel Zillich, who has extensive experience in commercial management, business development and strategic growth within Paraguay's construction sector.

Having worked closely with MC-Bauchemie since 2019 through Plastizil, he has played a key role in introducing the company's products and strengthening its market presence.

The company's board will also benefit from the experience of Luis Zillich, a respected civil engineer and long-standing figure in Paraguay's construction industry, whose expertise spans concrete technology, infrastructure projects and engineering education.

Broad portfolio targets multiple market segments

Initially, the company will focus on the building construction sector before expanding into infrastructure, industrial construction and the concrete industry.

Its portfolio includes waterproofing systems, concrete admixtures, repair technologies, industrial flooring solutions and products designed to extend the lifespan and performance of existing structures.

The company also intends to support both new developments and the rehabilitation of ageing infrastructure as investment across the country continues to grow.

Strengthening MC-Bauchemie's South American network

MC-Bauchemie entered South America more than 20 years ago with its first operation in Brazil, which has since become one of the group's largest regional businesses.

The company has subsequently expanded into Chile, Peru and Bolivia while developing partnerships in Colombia and Uruguay.

The creation of MC-Bauchemie Paraguay further consolidates the group's presence across South America, reinforcing its ambition to become one of the region's leading providers of construction technology and specialty building materials.