Lagardère Travel Retail Expands Airport Dining Portfolio with New Italian Restaurant in Warsaw

Lagardère Travel Retail Poland has opened L’Officina, a new Italian restaurant at Warsaw Chopin Airport, reinforcing its commitment to enhancing the airport dining experience through proprietary concepts tailored to local market needs.

Situated in the public arrivals area, the venue is designed to serve not only travellers but also airport employees, visitors and people welcoming arriving passengers, broadening its appeal beyond traditional airport customers.

A concept created entirely in-house

L’Officina represents one of the latest additions to Lagardère Travel Retail’s portfolio of proprietary food and beverage brands.

From its visual identity and interior design to the menu and customer experience, every aspect of the concept has been developed internally by the company’s Polish team.

The restaurant embraces a contemporary Italian style, combining Mediterranean-inspired décor with a menu centred on freshly prepared pizzas, focaccia, artisan gelato, Italian wines, speciality coffees and a selection of traditional desserts.

Foodservice gains strategic importance

The opening reflects the growing role of food and beverage operations within airport commercial strategies.

As passenger numbers continue to recover and increase across Poland, airport operators and retail partners are placing greater emphasis on dining experiences as an important source of revenue and customer satisfaction.

Industry trends indicate that spending on food and beverage is growing faster than overall passenger traffic, making restaurant concepts an increasingly valuable component of airport retail ecosystems.

Tailored concepts for individual airports

Rather than relying exclusively on international restaurant brands, Lagardère Travel Retail is increasingly investing in proprietary concepts designed around the characteristics of each airport and its customer profile.

The company believes that travellers’ preferences vary depending on destination, passenger mix and travel behaviour, making locally adapted concepts more effective than standardised global formats.

This approach enables greater flexibility in menu design, branding and operational management while responding to the expectations of different passenger segments.

Italian cuisine remains a global favourite

Pizza continues to rank among the world’s most popular dining options, making it particularly well suited to high-traffic transport hubs.

Its broad appeal across age groups, nationalities and travel purposes allows operators to serve business travellers, families, tourists and airport staff through a single dining concept.

By combining familiar cuisine with premium ingredients and fast service, L’Officina aims to balance convenience with quality in a fast-paced airport environment.

Airports evolve into lifestyle destinations

The expansion of airport dining reflects a broader transformation in the aviation industry, where terminals are increasingly designed as retail and lifestyle destinations rather than simply transport hubs.

Operators are investing in diversified restaurant offerings, premium retail experiences and locally inspired concepts to encourage longer dwell times and increase passenger spending.

Foodservice has become a key element in enhancing the overall travel experience while generating additional commercial revenue.

Strengthening Lagardère’s European dining strategy

The launch of L’Officina reinforces Lagardère Travel Retail’s strategy of expanding its portfolio of proprietary hospitality concepts across Europe.

By combining international expertise with local market knowledge, the company aims to deliver customised dining experiences that strengthen airport competitiveness while meeting the evolving expectations of modern travellers.