Peruvian coffee attracts €18.3m in potential deals at FICAFÉ 2026

Peru's specialty coffee industry generated approximately €18.3 million in confirmed deals and projected business opportunities during the international business roundtable organised by PROMPERÚ at FICAFÉ 2026, highlighting the country's efforts to expand its agricultural exports and deepen commercial ties with buyers across Europe and other international markets.

The event, held on November 3 in Cusco, brought together 25 international buyers from 13 markets and 48 Peruvian companies and producer organisations representing different coffee-growing regions of the country.

According to PROMPERÚ, the meetings produced more than 430 business appointments, allowing exporters to present their products directly to foreign buyers and better understand their purchasing requirements.

However, the announced commercial value includes both completed transactions and future opportunities. More than €223,000 was confirmed during the meetings, while approximately €18.1 million represents expected business over the next 12 months.

The results underline the role that specialised trade events can play in connecting Latin American agricultural producers with international distribution networks, particularly in markets where coffee quality, origin and product differentiation influence purchasing decisions.

European buyers join Peru's international coffee expansion

The participation of European buyers was one of the notable features of this year's event.

Representatives from Germany, Austria, Spain and the United Kingdom joined importers and commercial operators from Argentina, Canada, Chile, South Korea, the United States, Japan, Paraguay, Russia and Taiwan.

The European connection is particularly relevant for Peru's coffee industry. Germany is already among the country's principal export destinations, while the wider European market represents an important outlet for coffee producers seeking to establish relationships with international roasters, distributors and importers.

The European Union imported €18.7 billion worth of coffee from outside the bloc in 2025, illustrating the scale of a market where Latin American exporters compete with established suppliers from different producing regions.

For Peru, the opportunity extends beyond increasing export volumes. Developing commercial relationships with buyers interested in specialty coffee can also create avenues for differentiation based on production origin, cup profiles and quality.

One of PROMPERÚ's most significant findings was that 57% of participating buyers had no previous commercial relationship with Peru.

That figure suggests the meetings served not only to strengthen existing trade channels but also to introduce Peruvian suppliers to potential new clients.

The event also allowed companies with different levels of international experience to interact directly with overseas buyers, an opportunity that can be particularly valuable for smaller producer organisations seeking to expand beyond their established distribution networks.

From coffee tastings to new export opportunities

The commercial programme began on November 2 with a specialised tasting session, during which international buyers evaluated coffee samples submitted by participating businesses.

The activity helped identify the coffee profiles that attracted the most interest and informed the individual business meetings held the following day.

The participating Peruvian organisations came from several coffee-producing areas, including Cajamarca, Cusco, Junín, Pasco, Amazonas, Ayacucho, Puno, Apurímac, Lambayeque and San Martín.

These regions represent different production environments and levels of export experience, contributing to the diversity of the coffee offering presented to international buyers.

PROMPERÚ also arranged further activities designed to take potential customers closer to the production process.

Buyers from South Korea and Russia are scheduled to visit Peru's Selva Central in the coming days, where they will tour coffee farms and learn about cultivation conditions, production methods and the characteristics of locally grown coffee.

These visits are intended to strengthen the connections established during the fair by providing prospective buyers with direct knowledge of the producers and supply chains behind the products.

The initiative comes as Peru seeks to build on a strong period for its coffee exports.

According to figures released by the Ministry of Agrarian Development and Irrigation, the country recorded coffee exports equivalent to approximately €1.6 billion in 2025, reaching a historic high in their original reported value. Peruvian coffee is currently sold in 52 international markets, with the United States, Germany, Belgium, Canada and Colombia among its leading destinations.

Against that backdrop, the results of FICAFÉ 2026 illustrate how international buyer engagement and direct producer access can help diversify Peru's export relationships.

The longer-term commercial impact will depend on how much of the approximately €18.1 million in projected business is converted into actual orders over the coming year.

For Peru's coffee industry, the strategic opportunity is clear: turn international interest in its specialty products into lasting commercial partnerships, broader market access and more diversified export channels, including across Europe.